基于可拓语义的参与式文创产品设计方法研究

The Method of Cultural and Creative Prod-uct Design Based on Extension Semantics and Participatory Design

摘要: 目的：针对当前文创产品设计过程中存在较为机械地运用文化图案，鲜少思考文化内涵、文化图案与当代产品载体结合设计，导致产品中的文化图案不适应于当代审美、文化内涵在当代社会失去应用场景的问题。方法：本研究选取蓝夹缬文化的图案为基元，从相关典籍中整理与该文化图案相关的语义词，并通过聚类设定语义空间，而后结合非设计专业青年就文化关联度和设计价值评估得出认知区间；然后，本研究邀请设计师与非设计专业青年共同完成语义拓展，并要求设计师根据语义词进行图解，而后就非设计专业青年的审美评估遴选出待优化的图解草案；最后，本研究根据产品载体与各语义空间之间的关联性为图解草案选择产品载体，并对草案进行二次优化，产出设计方案。结果：本研究提出基于可拓语义的参与式文创产品设计方法，并进行设计实践。结论：邀请设计师和非设计专业青年共同参与文化内涵的发散拓展、文化图案的审美评估以及产品载体的筛选适配，降低了单一角色在设计过程中的主观经验依赖性，也保证了传统文化在产品视觉和内涵传递上的有效性。

Abstract: Objective: In the process of cultural and creative products design, cultural patterns are utilized mechanically, and cultural connotation, cultural patterns and modern product carrier are rarely considered to combine design, resulting in the problems that the cultural patterns are not suitable for modern aesthetics and cultural connotation loses application scenes in the contemporary society. Method: In this study, the patterns of the indigo print culture were selected as the base element, and the semantic words related to the patterns of this culture were compiled from the relevant texts, and the semantic space was set by clustering, and then the cognitive range was derived from the assessment of cultural relevance and design value by non-design youth; Secondly, designers and non-design youth are invited to complete semantic expansion, and then designers were asked to make illustrations based on semantic words, and the draft illustrations to be optimized were selected based on the aesthetic assessment of the non-design youth. Finally, according to the correlation between the product carrier and the semantic space, the product carriers are chosen for the drafts, and the drafts are optimized to produce the design schemes. Results: In view of this problem, the method of cultural and creative product design based on extension semantics and participatory design is proposed, and carried out the design practice. Conclusion: Designers and non-design youth are invited to participant in the expansion of cultural connotations, aesthetic evaluation of cultural patterns, and selection of product carriers, which reduces the subjective experience dependence of a single role in the design process and ensures the effectiveness of traditional culture in the transmission of connotation and vision.