新时期智能物流设备营销数学统计优化分析

Mathematical and Statistical Optimization Analysis of Intelligent Logistics Equipment Marketing in the New Period

摘要: 完善智能物流设备营销管理对于企业发展有深远影响。在本次研究中，本文将结合S公司的实际情况，从该公司智能物流设备的营销策略现状入手，通过总结营销策略问题、开展SOWT分析等方法，详细总结7Ps营销理论在S公司智能物流设备营销中的应用情况；同时文章根据STP战略思想，进一步讨论S公司智能物流设备营销的市场细分方案、目标市场以及产品定位等；最后针对公司市场化策略优化思路展开进一步研究。根据本文的研究结果可知，S公司智能物流设备营销中面临着重要依据，STP战略等现代化理论均证明该产品的市场前景广阔，并且本次项目所采取的市场营销策略优化策略科学有效，值得类似单位借鉴学习。

Abstract: Improving the marketing management of intelligent logistics equipment has far-reaching influence on the development of enterprises. In this study, this paper will combine the actual situation of S company, starting from the marketing strategy status of the company’s intelligent logistics equipment, by summarizing marketing strategy problems, carrying out SOWT analysis and other methods, a detailed summary of 7Ps marketing theory in the marketing of intelligent logistics equipment of S company; at the same time, according to STP strategic thought, the paper further discusses the market segmentation scheme, target market and product positioning of S company intelligent logistics equipment marketing. Finally, the company’s marketing strategy optimization ideas are further studied. According to the research results of this paper, it can be seen that S Company faces important basis in the marketing of intelligent logistics equipment. STP strategy and other modern theories have proved that the product has a broad market prospect, and the marketing strategy optimization strategy adopted by this project is scientific and effective, which is worth learning from similar units.