健康中国背景下池州市康养旅游产业“体育+”融合发展模式研究

Research on the “Sports +” Integration Development Model of Chizhou Health Tourism Industry under the Background of Healthy China

摘要: “健康中国”国家战略背景下，健康产业成为经济发展重要引擎，大健康时代康养旅游迎来发展期。池州市在安徽省属于较大的养老旅游居住地，将池州的康养旅游产业与“体育+”融合，不仅可以满足人民群众日益增长的健康生活需求，也是有效使用体育资源、推动体育产业质量提高与产能效率增加的首要选择。同时，发展“医、体、康、养”四位一体康养旅游产业模式，有助于丰富池州市全域旅游的业态，塑造“宜业、宜居、宜游”的目的地形象，促进池州市乃至安徽省全民健身事业和健康中国理念贯彻推行，有利于推动新城镇化建设与城乡一体化，实现池州市旅游经济与体育产业高质量发展。

Abstract: Under the background of the “Healthy China” national strategy, the health industry has become an important engine of economic development, and health care tourism in the era of great health is ushering in a period of development. Chizhou City is a relatively large pension tourism residence in Anhui Province. The integration of Chizhou’s health care tourism industry and “sports+” can not only meet the people’s growing demand for a healthy life, but also be the first choice to effectively use sports resources, promote the quality of the sports industry and productivity and efficiency increase. At the same time, the development of the four-in-one health and wellness tourism in-dustry model of “medicine, sports, health, and health care” will help enrich the format of Chizhou’s global tourism, shape a destination image of “good business, good living, and good travel”, and promoting the implementation of the national fitness program and the concept of healthy China in the city and even in Anhui Province will help promote the construction of new urbanization and the integration of urban and rural areas, and realize the high-quality development of Chizhou’s tourism economy and sports industry.