乡村振兴下非遗传承与研学旅行融合发展研究——以自贡市盐文化为例

Research on the Integrated Development of Intangible Cultural Heritage and Research Travel in the Context of Rural Revitalization—Taking the Salt Culture of Zigong City as an Example

摘要: 作为非物质文化遗产的盐文化是自贡乃至整个中华民族的历史产物，承载着自贡2000多年的文化遗产，凝结着盐都人民的精神血脉。在当今乡村振兴的视域下，非遗传承与研学旅行融合发展是极具价值性和前瞻性的。自贡旅游资源禀赋，在非遗传承方面也有成效，但在非遗传承与研学旅行融合方面较为欠缺，主要存在耦合路径狭窄、设计创新、市场秩序混乱等问题。针对存在的问题，本文提出相对应的优化策略，以期促进非遗盐文化与研学旅行深度融合，最终实现乡村振兴的伟大战略。

Abstract: As an intangible cultural heritage, salt culture is a historical product of Zigong and even the entire Chinese nation. It bears the heritage of Zigong for more than 2000 years and embodies the spiritual blood of the people of Yandu. In the current perspective of rural revitalization, the integrated de-velopment of intangible cultural heritage and research travel is extremely valuable and for-ward-looking. Zigong’s endowment of tourism resources is also effective in intangible cultural her-itage, but it is relatively deficient in the integration of intangible cultural heritage and research travel. There are mainly problems such as narrow coupling paths, innovative design, and chaotic market order. In view of the existing problems, corresponding optimization strategies are put for-ward in this paper, in order to promote the deep integration of salt culture of intangible cultural heritage and research travel, and finally realize the great strategy of rural revitalization.