泉州海丝文化视域下的专业核心课课程思政教学改革探索——以《会展项目管理》课程为例

Exploration of the Ideological and Political Teaching Reform of Professional Core Courses under the Cultural Perspective of Quanzhou’s Maritime Silk Road—Taking the Course “Management of Exhibition Projects” as an Example

摘要: 本文基于海丝文化视域，以“泉州：宋元中国的世界海洋商贸中心”为例，探究“泉州：宋元中国的世界海洋商贸中心”蕴含的思政元素与专业核心课《会展项目管理》课程的融合关系和意义，基于“5W”传播模式视角，对“泉州：宋元中国的世界海洋商贸中心”与《会展项目管理》课程思政融合提出融合路径和改革的重点措施，促进课程思政教学改革，同时推动海丝文化、世界遗产文化进校园，进课堂，丰富校园文化建设，推动海丝文化、世界遗产文化的传播、传承和繁荣。

Abstract: This article is based on the perspective of the maritime silk road culture, taking “Quanzhou: China’s World Marine Trade Center in the Song and Yuan Dynasties” as an example. It explores the integration of ideological elements and the core course of “Exhibition Project Management”, and the significance of the fusion. Based on the perspective of the “5W” communication model, it proposes the fusion path and key measures for the integration of “Quanzhou: China’s World Marine Trade Center in the Song and Yuan Dynasties” and the ideological education in the “Exhibition Project Management” course. It aims to promote the reform of ideological education in curriculum teaching, and at the same time, promote the integration of maritime silk road culture and world heritage culture into campuses and classrooms, enrich campus cultural construction, and promote the dissemination, inheritance, and prosperity of the maritime silk road culture and world heritage culture.