高校大学生消费者权益意识强化路径研究

Research on the Strengthening Path of Consumer Rights Awareness among College Students

摘要: 随着我国经济的繁荣发展，人民生活水平稳步提升，大学生的生活消费水准也不断攀升，随之而来的是高校大学生的消费者权益维护难题，高校大学生作为初入社会的年轻群体由于生活环境、实践经验以及自身定力等因素直接造成了“不愿、不足、不能”的维权困境，为此，应当从高校、社会、规则三重维度强化高校大学生的消费者维权意识与能力。

Abstract: With the prosperity and development of China’s economy, the living standards of the people have steadily improved, and the living and consumption standards of college students have also continued to rise. With this, there are challenges in safeguarding the consumer rights and interests of college students. As a young group of newcomers to society, college students, due to factors such as living environment, practical experience, and their own determination, have directly caused the dilemma of “unwilling, insufficient, and unable” to protect their rights. Therefore, we should strengthen college students’ consciousness and ability of consumer rights protection from the three dimensions of universities, society and rules.