“媛”字何辜：“X媛”媒介形象的建构——基于语料库的批评话语分析

Wherein Could “Yuan” Guilty Be: The Media Image Construction of “X Yuan”—A Corpus-Based Critical Discourse Analysis

摘要: 本文以费尔克劳夫的批评话语分析框架和语料库语言学相关工具为基础，以“X媛”的相关报道为研究对象，从文本、话语实践、社会实践三方面探究新闻报道建构了怎样的“X媛”形象，如何建构形象及其背后体现的意识形态和价值观念。研究发现，媒体善于运用和选择看似客观的论据将“媛”塑造为低俗拜金、浓妆艳抹的网红形象。相关报道的产生和形象的建构实际上体现了长期父权价值观主导的后遗症。

Abstract: Based on Fairclough’s framework of critical discourse analysis and relevant tools of corpus lin-guistics, this essay takes the reports of “X Yuan” as the research object and explores what kind of image of “Yuan” is constructed by the media from three aspects: text, discursive practice and social practice. This essay also examines how the image is constructed and the ideology as well as social values behind it. The study finds that the media have a tendency to use and select seemingly objective arguments to portray “Yuan” as a vulgar, gold-digging, heavily made-up internet celebrity. The production of the narrative and the construction of the image actually reflect the legacy of long-standing patriarchal values.