A公司快速消费品同城配送问题与对策

Company A’s Fast-Moving Consumer Goods Intra-City Distribution Problem and Countermeasures

摘要: 结合目前物流企业发展快速消费品同城配送的现状对快速消费品同城配送问题进行全面分析。对目前A公司快速消费品同城配送业务的优劣势进行了细致的分析，提出了需要加强同城配送企业的信息化管理、采用共同配送模式、通过产品特性制定配送计划等建议。所提出的研究结论对快速消费品同城配送管理具有一定参考价值。研究表明A物流企业在快速消费品同城配送中存在企业信息化程度不高、订单应对对策单一、同城配送企业服务水平低下、配送效率难以达到消费者的心理预期同时快速消费品具有使用寿命较短、消费速度较快的特性等一系列问题。

Abstract: Combined with the current situation of logistics enterprises developing intra-city distribution of fast-moving consumer goods, this paper comprehensively analyzes the problem of intra-city dis-tribution of fast-moving consumer goods. The advantages and disadvantages of the current in-tra-city distribution business of fast-moving consumer goods of Company A were carefully analyzed, and suggestions were put forward such as strengthening the information management of intra-city distribution enterprises, adopting a common distribution model, and formulating distribution plans through product characteristics. The proposed research conclusions have certain reference value for the intra-city distribution management of FMCG. The results show that logistics enterprises have a series of problems in the intra-city distribution of fast-moving consumer goods, such as low degree of enterprise informatization, single order response measures, low service level of intra-city distribution enterprises, and difficulty in meeting consumers’ psychological expectations in distribution efficiency, and fast-moving consumer goods have the characteristics of short service life and fast consumption speed.