“双循环”背景下中国水产行业跨境电商的发展策略

The Development Strategy of Cross-Border E-Commerce in China’s Aquaculture Industry under the Background of “Double Circulation”

摘要: 在“双循环”新发展格局下，跨境电子商务是连通国内国际两个市场的重要途径。自2020年初新冠疫情爆发到今年全国全面开放，经济环境市场复杂多变。本课题通过研究水产行业跨境电商的现状，分析中国水产行业发展跨境电子商务存在的问题，提出中国水产行业跨境电子商务的发展策略，在水产行业中普及电子商务技术，将水产业引向更为广阔的国际市场，为推动中国水产行业跨境电子商务的发展提供一定的参考。

Abstract: In the new development pattern of “double circulation”, cross-border e-commerce is an important way to connect the domestic and international markets. Since the outbreak of the new epidemic in early 2020 to the full opening of the country this year, the economic environment is complex and changing. This study examines the current situation of cross-border e-commerce in the aquaculture industry, analyses the problems in developing cross-border e-commerce in China’s aquaculture industry, proposes strategies for the development of cross-border e-commerce in China’s aquaculture industry, popularises e-commerce technology in the aquaculture industry, and introduces the aquaculture industry to a broader international market, providing some reference for promoting the development of cross-border e-commerce in China’s aquaculture industry.