文化记忆理论视角下漫瀚调保护与旅游活化路径研究

Research on the Path of Manhan Diao Conservation and Tourism Revitalization from the Perspective of Cultural Memory Theory

摘要: 非物质文化遗产近年来作为各地发展文化产业竞相利用的文化资源，在开发中存在着形式单一、脱离生活等问题，限制了其多元价值的释放。漫瀚调非遗音乐承载着上百年来的蒙汉两族交流与融合，探讨漫瀚调的保护、传承和旅游活化等问题意义重大。文章意在明晰文化记忆下漫瀚调的发展现状，并针对现状问题提出旅游活化路径。研究发现：漫瀚调非遗旅游活化路径可以通过大型实景演艺开发、开发旅游节庆活动和发展非遗旅游体验项目进行旅游活化。

Abstract: In recent years, intangible cultural heritage, as a cultural resource to be utilized in the develop-ment of cultural industries, has problems of single form and detachment from life, which limit the release of its multiple values. Manhan Diao intangible cultural heritage music carries the communication and integration between Mongolian and Chinese communities for hundreds of years, so it is significant to discuss the protection, inheritance and tourism revitalization of Manhan Diao. The purpose of this paper is to clarify the development status of Manhan Diao under cultural memory and propose a tourism revitalization path for the current situation. It is found that the tourism revitalization path of Manhan Diao can be developed through large-scale live performance, development of tourism festivals and tourism revitalization through the development of non-heritage tourism experience projects.