数据驱动的数字赋能推动制造业企业商业模式创新

Data-Driven Digital Empowerment Drives Business Model Innovation in Manufacturing Industry Enterprises

摘要: 基于价值共创理论和数字经济理论，以A电器公司为案例企业，构建“数据–商业模式创新”的框架模型。研究发现：在数据赋能下，制造企业可通过对客户需求的精准把握、对产品和服务的持续改进、对供应链管理的全面优化和对成本的有效控制等实现商业模式创新，从而使数据驱动成为制造业企业的主要创新方式；制造企业在大数据赋能下的商业模式创新，主要通过产品和服务、供应链管理、渠道营销以及数字驱动等方面实现。本研究丰富了“数字–商业模式创新”框架模型，对数字经济时代制造业企业实现高质量发展具有一定指导意义。

Abstract: Based on the theory of value co-creation and digital economy, this study constructs a framework model of “data-business model innovation” using A electric company as a case study. The research findings show that under the empowerment of data, manufacturing enterprises can achieve business model innovation through precise understanding of customer needs, continuous improvement of products and services, comprehensive optimization of supply chain management, and effective cost control. This makes data-driven innovation the primary approach for manufacturing industry enterprises. Business model innovation in manufacturing enterprises empowered by big data mainly focuses on product and service innovation, supply chain management optimization, channel marketing, and digital-driven strategies. This study enriches the framework model of “digital-business model innovation” and provides guidance for manufacturing enterprises in the digital economy era to achieve high-quality development.