新媒体文化下网络称谓语的变异特点探析

Analysis on the Variation Characteristics of Internet Address Terms in the New Media Culture

摘要: 称谓语是社会发展变迁的方向标，新媒体文化背景下涌现的网络称谓语具有时代性。现有的网络称谓语研究多聚焦单个词的变异，缺乏对整体变异趋势的分析。因此，本文选取社媒高频使用的网络称谓语作为研究对象，发现网络称谓语在新媒体文化下变异过程的五个特点：青年群体发挥了主要推动作用；呈现二/三字词语模形式；主要议题包含性与性别；存在自谦、夸赞与贬低、污名化共存；变异过程是循环往复、螺旋上升的，以期透视当前新媒体文化语言特色，丰富新时代背景下的称谓语研究。

Abstract: Address terms, as the weather cock, stand for development and change of society. The new-emerging network address terms in the context of new media culture have distinctive characteristics of The Times. The existing research on internet address terms mostly focuses on the variation of individual words, lacking analysis of the overall variation trend. Therefore, this paper selects the address terms frequently used by social media as the research object and finds five characteristics of their variation process: the youth group has played a major role in promoting the variation of Internet address terms; the address terms take the form of two/three-character word models; the main topics include sex and gender; the overall trend is the coexistence of praise, derogation and stigmatization, and the process of variation is cyclical and spiral. Therefore, this study would see through the language features of the current new media culture and enrich the study of address terms in the new era.