解读网络交际视域下“文字讨好症”现象

To Interpret the Phenomenon of “Text Pleasing Syndrome” from the Perspective of Network Communication

摘要: 在数字时代下，人们可借助各媒介平台进行网络交际，从而获得更多的交流方式和机会。线上交流不再局限于简单的文字语言符号，传统的聊天模式逐渐成为过去式。随之出现“文字讨好”现象，主要指在虚拟社交中，人们使用语气词、表情符号、表情包等工具，以维持一个良好的虚拟形象。虽然这种行为能够缩短网络交际的距离感，弥补语言表达的情感缺失，但也反映出了当下人们所面临的社交负担和交流困境。本文将借助心理学相关理论对“文字讨好”进行解读，对推动网络交际具有一定的现实意义。

Abstract: In the digital age, people can use various media platforms for network communication, which provides more ways and opportunities for communication. Online communication is no longer limited to simple text language symbols, and the traditional chat mode is gradually becoming a thing of the past. The phenomenon of “text pleasing” followed, which mainly refers to the use of text, emojis and other tools in virtual social communication to maintain a good virtual image. Although this kind of behavior can shorten the sense of distance in network communication and make up for the lack of emotion expressed in language, it also reflects the social burden and communication dilemma that people are facing at present. This article will use the relevant theories of psychology to interpret “text pleasing”, which has certain practical significance to promote network communication.