非遗产品NFT市场拓展的影响因素研究

A Study on the Influencing Factors of NFT Market Expansion for Intangible Cultural Heritage Products

摘要: NFT (Non-Fungible Token)是基于区块链技术上，映射特定资产的非同质化通证，是元宇宙的数字资产确权。在这篇论文中，作者旨在探索将NFT应用于非遗数字资源的开发中，以此拓展非遗产品的NFT市场，更好地实现非遗产品的传承与推广。通过对量表的项目分析对问卷进行信效度检验，采用扎根理论模型，对非遗产品的发展现状进行了实地调研并对所得数据和相关研究进行深入分析，发现了NFT对于非遗传承和推广的三大优势：有效溯源与有机整合；精准匹配与精致需求；潮流价值与可观收益。本文通过三轮编码将22个初始类别分为5个核心类别。其中，对拓展非遗产品NFT市场的影响因素中，分别比较了市场环境和政策环境对非遗产品的市场拓展之间的关系，发现这两种因素都对非遗产品的NFT市场拓展有重要影响。这项研究表明，由市场环境和政策环境所衍生出的品牌效应、区块链技术和国潮文化的发展是开拓非遗NFT市场的新方法。最后，该研究阐述了理论意义和实践意义以及对未来研究的建议。

Abstract: NFT (Non-Fungible Token) is a non-homogeneous pass-through based on blockchain technology that maps a specific asset and a meta-universe of digital asset corroboration. In this paper, the author aims to explore the application of NFT in the development of intangible cultural heritage digital resources, in order to expand the NFT market of intangible cultural heritage products and better achieve the inheritance and promotion of intangible cultural heritage products. Through the item analysis of the scale, the reliability and validity of the questionnaire were tested, and the Grounded theory model was used to conduct field research on the development status of intangible cultural heritage products, and the obtained data and related research were analyzed in depth. Three advantages of NFT for intangible cultural heritage inheritance and promotion were found: effective traceability and organic integration; accurate matching and exquisite requirements; trend value and considerable returns. This article divides 22 initial categories into 5 core categories through three rounds of encoding. Among them, in the influencing factors of expanding the NFT market for intangible cultural heritage products, the relationship between market environment and policy environment on the market expansion of intangible cultural heritage products was compared, and it was found that both factors have a significant impact on the NFT market expansion of intangible cultural heritage products. This research shows that the brand effect, blockchain technology and the development of China-Chic culture derived from the market environment and policy environment are new ways to open up the intangible cultural heritage NFT market. Finally, the study elucidates the theoretical and practical significance, as well as suggestions for future research.