当代社交媒体对青年女性生育意愿的影响——以抖音为例

The Influence of Contemporary Social Media on the Fertility Intention of Young Women—Taking Douyin as an Example

摘要: 根据第七次全国人口普查的结果显示，我国人口数量较第六次全国人口普查增长率为5.83%，年平均增长率为0.53%，可以明显看出人口增速极为缓慢，据专家推测，随着时间的推移甚至会出现负增长。面对如此严峻的形势，我们亟需有效的措施来缓解当前人口问题，那么首先就要搞清楚是什么原因导致人口增长速率下降，生育意愿作为生育的首要因素对当前人口形势有着重要影响。当今世界是互联网飞速发展的时代，近年来，社交媒体乘着互联网的东风发展得方兴未艾，社交媒体正在对我们的生活产生不可忽视的冲击。社交媒体上的内容纷繁复杂，其中不乏对人们生育意愿产生影响的内容，本文尝试对社交媒体和青年女性生育意愿的关系进行探讨。

Abstract: According to the results of the seventh national census, the population of China has a growth rate of 5.83% compared with the sixth national census, and the average annual growth rate is 0.53%, which can be clearly seen that the population growth rate is extremely slow, and according to experts, there will even be negative growth over time. In the face of such a grim situation, we urgently need effective measures to alleviate the current population problem, so we must first find out what causes the decline in the rate of population growth. The willingness to have children as the primary factor for fertility has an important impact on the current population situation. Today’s world is the era of rapid development of the Internet, in recent years, social media has been developing in the ascendant direction of the Internet, and social media is having a non-negligible impact on our lives. The content on social media is complex, and many of them have an impact on people’s willingness to have children, this article attempts to explore the relationship between social media and the fertility intentions of young women people.