数据全生命周期治理视域下“大数据杀熟”的法律规制研究

Research on the Legal Regulation of “Big Data Discriminatory Pricing” from the Perspective of Digital Full Life Cycle Governance Perspective

摘要: “大数据杀熟”是数字经济领域亟需解决的顽疾。审视“大数据杀熟”之法律规制，需关注消费者与电子商务经营者在数据收集、存储、处理、共享、转让、删除阶段受何种保护与限制。数据全生命周期治理视角以数据生命的流动为主线，结合数据、算法、平台和用户等关键要素，在整体上选择最佳行动方案，涵盖了“大数据杀熟”的全部流程，并从各个数据生命阶段对规制“大数据杀熟”提出建议。以此保障消费者合法权益，同时兼顾数据保护和利用之平衡，促进数字经济健康发展。

Abstract: The “big data discriminatory pricing” is a persistent disease that needs to be solved in the digital economy. To examine the legal regulation of “big data discriminatory pricing”, it is necessary to pay attention to the protection and restrictions of consumers and e-commerce operators in the stage of data collection, storage, processing, sharing, transfer and deletion. The perspective of data full life cycle governance takes the flow of data life as the main line, combined with key elements such as data, algorithm, platform and user. It covers the whole process of “big data discriminatory pricing”, and puts forward suggestions on regulating “big data discriminatory pricing” from various data life stages, so as to protect the legitimate rights and interests of consumers, balance data protection and utilization, and promote the healthy development of the digital economy.