西安市宠物保险购买意愿调查研究

A Survey of Pet Insurance Purchase Intention in Xi’an

摘要: 近年来，饲养宠物对人们的情感慰藉越来越重要，宠物经济市场份额不断扩大，宠物保险应运而生，现有的宠物保险产品的消费水平仍呈现出购买力不足的情况。在此背景下，本文围绕影响宠物饲养者对宠物保险购买意愿的因素为中心进行研究。该研究以陕西省西安市宠物饲养者为调查对象，通过对西安市十一个城区宠物饲养者随机发放问卷，从饲养者主观意愿、客观情况、饲养的内部条件与外部条件四个方面分析影响宠物饲养者购买意愿的因素。为检测各因素不同影响程度，文章采用SPSS分析和线性回归分析模型进行定量分析，结合问卷调查结果对西安市宠物保险行业提出建议。

Abstract: In recent years, pet ownership has become increasingly important for people’s emotional comfort, the market share of the pet economy has been expanding, and pet insurance has emerged. The consumption level of existing pet insurance products still shows a lack of purchasing power. In this context, this paper centers on the factors that influence pet owners’ willingness to purchase pet insurance. In this study, pet owners in Xi’an, Shaanxi Province, were surveyed by randomly distributing questionnaires to pet owners in eleven urban areas of Xi’an, and analyzing the factors that affect pet owners’ willingness to purchase from four aspects: owners’ subjective willingness, objective situation, internal conditions of breeding, and external conditions. In order to detect the different degrees of influence of each factor, this paper uses SPSS analysis and linear regression analysis model for quantitative analysis, and makes suggestions for the pet insurance industry in Xi’an in combination with the results of the questionnaire survey.