知情同意原则在私域的适用——以利益平衡为视角

The Application of the Principle of Informed Consent in the Private Domain—A Balance of Interests Perspective

摘要: 个人信息的商业利用价值越发显著。商业主体虽然不具备公主体的身份，但其高效的信息处理能力、信息掌握程度与专业能力仍然使其超然于普通私主体的身份，俨然已成为鸡蛋对面的高墙。大数据时代的知情同意原则应当以增强个体的同意能力，确保实质同意为目的，但也不可严格适用同意原则而不顾商业利益的减损。在进行商业利益与个人利益的平衡时，应当严守个体核心利益的红线，在此前提下促进个人信息的商业利用。

Abstract: The value of commercial use of personal information is becoming more and more pronounced. Although commercial subjects do not have the status of princesses, their efficient information processing capabilities, information mastery and expertise still place them above the status of ordinary private subjects, and have become a high wall opposite the egg. The principle of informed consent in the era of big data should aim to enhance the individual’s ability to consent and ensure substantive consent, but the principle of consent should not be applied strictly to the detriment of commercial interests. In balancing commercial and personal interests, the red line of the individual’s core interests should be strictly adhered to, and the commercial use of personal information should be promoted on this premise.