融媒体视域下曲艺类非遗文化的数字化传播路径探析——以凤阳花鼓为例

Exploring the Digital Communication Path of Quyi Intangible Cultural Heritage from the Perspective of Integrated Media—Taking Fengyang Flower Drum as an Example

摘要: 融媒体视域下，如何在数字技术和数字媒介发展中，保护、传承、传播与发展我国曲艺类非物质文化遗产已成为社会面临的重要课题。围绕曲艺类非物质文化遗产的数字化传播这一问题，从利用数字技术对非遗文化进行固态保护、活态传播、产品转化等角度展开论述分析，提出了适合曲艺类非物质文化遗产传播传承的新路径，在数字技术的层面上传承和传播非遗文化。

Abstract: From the perspective of media integration, how to protect, inherit, disseminate and develop Chi-na’s Intangible cultural heritage of folk art in the development of digital technology and digital media has become an important issue facing the society. Focusing on the problem of digital com-munication of Intangible cultural heritage of quyi, this paper discusses and analyzes the use of digital technology to carry out solid protection, live communication, product transformation and other aspects of intangible cultural heritage, proposes a new path suitable for the transmission and inheritance of Intangible cultural heritage of quyi, and inherits and spreads intangible cultural heritage at the level of digital technology.