基于大数据驱动的信息传播研究——交互式媒体的个性化传播

Research on Big Data-Driven Information Dissemination—Personalized Dissemination of Interactive Med

摘要: 互联网技术的迅速发展，推动着大数据时代的到来。在大数据技术的影响下，传统媒体的传播方式已经不能满足人们对海量信息资源的需求，现代的交互式媒体颠覆了传统媒体的传播方式，并且在传播信息的过程中带给人们巨大的便捷，以丰富的传播形式呈现在人们的视野中。基于此，文章阐述了大数据时代交互式媒体传播的发展，大数据环境下交互式媒体信息传播的特征以及要素，提出了“大数据 + 交互式媒体”信息的个性化传播模式，挖掘了“大数据 + 交互式媒体”个性化传播模式对社会的影响。

Abstract: The rapid development of Internet technology promotes the arrival of the era of big data. Under the influence of big data technology, the mode of transmission of traditional media has been unable to meet people’s demand for massive information resources. Modern interactive media has subverted the mode of transmission of traditional media, and brought people great convenience in the process of disseminating information. It is presented in people’s vision in a rich form of communication. Based on this, this paper expounds the development of interactive media communication in the era of big data, the characteristics and elements of interactive media information communication in the big data environment, puts forward the personalized communication mode of “big data + interactive media” information, and explores the influence of “big data + interactive media” personalized communication mode on society.