当代工笔画与视觉传达设计元素的融合——以徐累作品为例

The Fusion of Contemporary Fine Brushwork and Visual Communication Design Elements—Taking Xu Lei’s Works as an Example

摘要: 随着多元化氛围日益浓厚，学科内部研究趋于饱和的状况下，固步自封的创作已经难行其道，在中国传统艺术中也能探寻到想要积极吸纳融入现代文化的尝试。当代新工笔画是对中国传统艺术向现代文化转型的回应，与视觉传达设计的追求殊途同归。不仅对中国的艺术创作者来说是一种不断更新与蜕变的状况，更进一步说明中国的艺术也能顺应时代的脚步逐渐多元化，使中国画艺术在当代乃至未来展现出一幅幅为人惊叹的崭新画卷。被誉为当代水墨在中国最具说服力的代言人——徐累，从他的作品能感受到强烈的现代主义色彩，体现了当代工笔画与设计元素的交融、视觉传达元素“共生”，给我们带来耳目一新的视觉观感，觉察其中澎湃感情意义的传达。本文主要以徐累作品为例，探析转变后的当代工笔画与视觉传达设计的相融。

Abstract: As the atmosphere of diversity grows stronger, and disciplinary research tends to saturate, the stagnant and closed-minded approach to artistic creation is no longer viable. In traditional Chinese art, there have been attempts to actively absorb and integrate into modern culture. Contemporary New Gongbi painting is a response to the transformation of traditional Chinese art into modern culture and shares a common pursuit with visual communication design. This constant process of renewal and transformation is not only applicable to Chinese artists but also allows Chinese art to gradually diversify and present astonishing new scenes in contemporary and future contexts. Xu Lei, hailed as one of the most persuasive representatives of contemporary ink painting in China, embodies strong modernist elements in his work. It reflects the fusion of contemporary Gongbi painting with design elements and the mutual influence of visual communication, offering a refreshing visual experience and conveying profound emotional significance. This article primarily uses Xu Lei’s work as an example to explore the integration of contemporary Gongbi painting and visual communication design after the transition.