良渚古迹神人兽面纹的可视化设计与应用研究

A Study on the Visual Design and Application of God with Animal’s Face in Liangzhu Monuments

摘要: 良渚古迹是中国古代的一个重要文化遗址，代表中华五千年的新石器时代人类文化史，出土的文物充分展示了良渚的独特魅力和高度发达的文明水平，其中神人兽面纹是最具代表性的符号，有着极高的美学价值和丰富的文化内涵。从历史文化的传承、保护和发展的角度出发，利用信息可视化呈现方式，用生动简洁的图形来表现复杂繁冗的文字信息，对其审美特征进行可视化分析，生动再现良渚古迹神人兽面纹。本文通过对良渚古迹神人兽面纹信息收集和整理，探讨可视化的构建路径，从而获得易于大众理解的传播方式，打造具有科普性与理性的文创产品设计，更好地进行数字保护。

Abstract: The Liangzhu monuments are an important cultural site in ancient China, representing 5,000 years of Chinese Neolithic human cultural history. The excavated artifacts fully demonstrate the unique charm and highly developed level of civilisation of Liangzhu, of which god with animal’s face are the most representative symbols with high aesthetic value and rich cultural connotations. From the perspective of heritage, conservation and development of history and culture, this paper uses information visualisation to present complex and redundant textual information with vivid and simple graphics, and visualises and analyses its aesthetic characteristics to vividly recreate god with animal’s face. By collecting and collating information on god with animal’s face of Liangzhu, this paper explores the construction path of visualisation, so as to obtain a communication method that can be easily understood by the public and create a cultural and creative product design with scientific and rational aspects for better digital conservation.