年轻微信用户发布朋友圈的自我呈现行为及心理动机研究

A Study on the Self-Presentation Behavior and Psychological Motivation of Young WeChat Users Publishing Moments

摘要: 如今，人与人之间的社交已经变得网络化，特别是微信朋友圈已经成为大部分年轻人进行人际交往与自我呈现的平台。从心理学角度来讲，任何行为都伴随着动机，本文即以自我中心导向动机与他人中心导向动机两个维度研究年轻微信用户在朋友圈中的自我呈现行为及其心理动机。通过网络发放问卷，收集问卷并进行相应数据分析，得到结论：年轻微信用户发布朋友圈的自我呈现行为动机在两维度上都处于较强水平，其中娱乐消遣和自我形象管理分别最好体现了年轻用户的自我呈现动机，并且自我呈现动机两维度在用户的性别、年龄、学历上都不存在差异，在用户对朋友圈的使用程度和频率上均存在差异。娱乐消遣和自我形象管理分别呈现着真实自我与理想自我，能够达到自我和谐与人际和谐的统一，最终实现社会和谐。

Abstract: Nowadays, the social interaction between people has become networked; especially the Wechat circle of friends has become a platform for most young people to carry out interpersonal communication and self-presentation. From the psychological point of view, any behavior is accompanied by motivation. This paper studies the self-presentation behavior and psychological mo-tivation of young light letter users in the circle of friends from two dimensions: self-centered motivation and other-centered motivation. Questionnaires were distributed through the network, questionnaires were collected and corresponding data were analyzed, and conclusions were drawn: The self- presentation motivation of young users Posting moments is at a strong level in both dimensions, among which entertainment and self-image management best reflect the self-presentation motivation of young users, and there is no difference in the two dimen-sions of self-presentation motivation of users in terms of gender, age and educational background, but there are differences in the degree and frequency of users’ use of moments. Recreation and self-image management respectively present the true self and the ideal self, which can achieve the unity of self-harmony and interpersonal harmony, and finally realize social harmony.