基于SWOT分析的上汽新能源汽车发展策略研究

Research on Development Strategy of SAIC New Energy Vehicles Based on SWOT Analysis

摘要: 随着“碳达峰，碳中和”战略目标的提出，新能源汽车开始进入人们的视野，各汽车集团也开始重视新能源汽车的发展。本文基于SWOT分析，对上汽集团新能源汽车的发展现状进行战略分析，指出具有可行性的实施策略，并为上汽集团新能源汽车的未来发展提出积极开拓海外市场、加大科技研发力度、完善售后服务的相关建议。

Abstract: With the proposal of the strategic goal of “reaching the peak of carbon and carbon neutrality”, new energy vehicles have begun to enter people’s vision, and automobile groups have also begun to pay attention to the development of new energy vehicles. Based on SWOT analysis, this paper makes a strategic analysis of the current development status of new energy vehicles of SAIC, points out feasible implementation strategies, and puts forward relevant suggestions for the future development of new energy vehicles of SAIC to actively explore overseas markets, increase scientific and technological research and development efforts, and improve after-sales service.