基于特征价格模型的邮轮特征对于邮轮产品价格影响研究综述

A Review of Research on the Impact of Cruise Features on Cruise Product Prices Based on Hedonic Price Model

摘要: 后疫情时代，预计搭乘邮轮旅游人数不断提升，邮轮企业不断复航，邮轮市场运力快速恢复，全球邮轮市场已然呈现出快速复苏后的大增长态势。当今人民生活水平不断提高，人们对于休闲娱乐的需求也越来越多，国内外潜在邮轮市场的巨大潜力逐渐显现。而特征价格模型在邮轮旅游的研究可以提高对当今邮轮旅游产品价格定位的精准度。邮轮产品的准确定价对推动邮轮产品价格正常化、提升邮轮旅游吸引力、建立健康的邮轮旅游市场有着非常重要的意义。本文以基于特征价格模型的邮轮产品在邮轮旅游中的应用为主题做文献综述，探讨了模型中主要的三个特征——旅游属性特征、交通属性特征以及附加服务属性特征，并研究这些特征分别关注了哪些变量，通过全面回顾该领域的相关研究成果，系统地梳理了特征价格模型的内涵和理论基础。

Abstract: In the post pandemic era, it is expected that the number of cruise tourists will continue to increase, cruise enterprises will continue to resume flights, and the cruise market capacity will quickly recover. The global cruise market has shown a significant growth trend after rapid recovery. With the continuous improvement of people’s living standards and the increasing demand for leisure and entertainment, the huge potential of the domestic and international cruise market is gradually emerging. The study of feature price models in cruise tourism can improve the accuracy of price positioning for today’s cruise tourism products. The accurate pricing of cruise products is of great significance in promoting the normalization of cruise product prices, enhancing the attractiveness of cruise tourism, and establishing a healthy cruise tourism market. This article provides a literature review on the application of cruise products based on hedonic price model in cruise tourism. It explores the three main features of the model—tourism attributes, transportation attributes, and additional service attributes. It also investigates which variables these features focus on. Through a comprehensive review of relevant research results in this field, the connotation and theoretical basis of hedonic price models are systematically summarized.