基于产业价值链的中国邮轮旅游可持续发展研究——以深圳蛇口母港为例

Research on the Sustainable Development of China’s Cruise Tourism Based on Industrial Value Chain—A Case Study of Shenzhen Shekou Home Port

摘要: 在政府政策的支持下，随着中国经济发展、居民生活水平和旅游消费需求的快速增长，邮轮旅游不断发展，服务水平逐步提高，已成为中国邮轮旅游业可持续增长的主要驱动力。本文以深圳蛇口港为研究站点，采用定量和定性相结合的方法，采用八爪鱼采集器对携程旅行网3451条评论进行分析，然后从价值链理论中的“客源”和“采购”角度，对邮轮旅游市场的发展趋势进一步分析和研究。研究结果表明，深圳邮轮业应加强老年人市场和对儿童及家长的营销，从丰富娱乐设施、提升服务质量、升级免税购物中心等方面提高邮轮乘客的满意度，最终实现邮轮旅游的可持续发展。

Abstract: With the support of government policies, with the rapid growth of China’s economic development, residents’ living standards, and tourism consumption demand, cruise tourism continues to develop and service levels gradually improve, becoming the main driving force for the sustainable growth of China’s cruise tourism industry. Taking Shekou Port in Shenzhen as the research site, this paper uses a combination of quantitative and qualitative methods to analyze 3451 reviews on Ctrip. com using octopus collectors, and then further analyzes and studies the development trend of the cruise tourism market from the perspective of “customer source” and “procurement” in the value chain theory. The research results show that the cruise industry in Shenzhen should strengthen the market for the elderly and the marketing of children and parents, improve the satisfaction of cruise passengers from enriching entertainment facilities, improving service quality, upgrading tax-free shopping centers and other aspects, and finally achieve the sustainable development of cruise tourism.