基于层次分析法的大学生网络诈骗防范教育效果影响因素探析

Analysis of Factors Influencing the Effectiveness of Fraud Prevention Education for College Students Based on Analytic Hierarchy Process

摘要: 在大数据时代，传统的诈骗行为通过大数据技术的加持变得更加精准。高校成为电信网络诈骗案件高发地。加强“网络诈骗防范教育”成为治理电信网络诈骗的主要途径，也是保障学生人身和财产安全，保护他们健康成长的必要措施。为提升大学生网络诈骗防范教育效果的积极作用，本文构建了包含个体因素、教育策略和社会环境因素的3个一级指标及9个二级指标，并基于层次分析法计算出不同指标的权重，对大学生群体网络诈骗防范教育效果的影响因素进行了探析，为优化大学生网络诈骗防范教育路径提供定性的理论支撑。

Abstract: In the era of big data, traditional fraudulent activities have become more precise with the support of big data technology. Colleges and universities have become hotspots for telecommunications fraud cases. Strengthening “fraud prevention education” has become a primary approach to combat telecommunications fraud, and it is also a necessary measure to ensure the personal and financial security of students and protect their healthy development. To enhance the effectiveness of fraud prevention education among college students, this article constructs three primary indicators, including individual factors, educational strategies, and social environmental factors, along with nine secondary indicators. The weights of different indicators are calculated using the Analytic Hierarchy Process (AHP). This study analyzes the influencing factors of fraud prevention education among college students and provides qualitative theoretical support for optimizing the path of fraud prevention education for college students.