融媒体时代下气象科普工作的思考

Reflections on Meteorological Science Popularization Work in the Era of Convergence Media

摘要: 本文结合近年来湖州气象科普工作，总结了当前气象科普工作的现状，包括气象科普的主要内容和形式，校园和农村气象科普的亮点工作，科普方面存在的不足以及公众对科普的需求。在总结气象科普实践经验的基础上，思考融媒体时代背景下,气象科普在内容和形式等方面未来发展方向，重点分析了直播和短视频对气象科普效果提升的帮助，以及如何用好融媒体渠道，增加科普的趣味性和效益性。

Abstract: This article summarizes the current status of meteorological science popularization work in Huzhou in recent years, including the main content and forms of meteorological science popularization, the highlights of campus and rural meteorological science popularization work, the shortcomings in science popularization, and the public’s demand for science popularization. On the basis of summarizing practical experience in meteorological science popularization, the future development direc-tion of meteorological science popularization in terms of content and form in the context of integrated media era is considered. The focus is on analyzing the help of live streaming and short videos in improving the effectiveness of meteorological science popularization, as well as how to make good use of integrated media channels to increase the fun and effectiveness of science popularization.