互联网使用对农户清洁能源采纳行为的影响研究

The Influence of Internet Use on Farmers’ Clean Energy Adoption Behavior

摘要: 农户清洁能源使用是改善农村人居环境，助力实现碳达峰碳中和的重要路径。基于重庆市2018年580份农户调研数据，采用Logit模型和中介效应模型实证分析互联网使用对农户清洁能源采纳行为的影响及传导机制。研究发现：(1) 使用互联网可以使农户采纳清洁能源的概率提升60个百分点，利用工具变量方法进行内生性检验之后，结论依然成立。(2) 从个体异质性看，中老年群体、丘陵地区农户更容易受到互联网的影响而提高对清洁能源采纳的强度。(3) 从传导机制看，农户家庭收入在互联网使用影响农户清洁能源采纳行为中起到完全机制作用。因此，在实现农村家庭能源使用升级的过程中，需要完善农村能源补贴政策，广泛开展能源使用宣传，扩大农户收入来源，改善农村家庭对清洁能源的可支付能力和相对购买力，从而提高农户清洁能源采纳行为。

Abstract: Farmers’ clean energy use is an important way to improve rural living environment and help achieve carbon peaking and carbon neutralization. Based on the survey data of 580 farmers in Chongqing in 2018, this paper empirically analyzes the influence and transmission mechanism of Internet use on farmers’ clean energy adoption behavior by using Logit model and intermediary effect model The results are as follows: (1) using the Internet can increase the probability of farmers adopting clean energy by 60 percentage points. After endogenous test using instrumental variable method, the conclusion is still valid. (2) From the perspective of individual heterogeneity, the middle-aged and old-aged farmers in hilly areas are more susceptible to the influence of the Internet and increase the intensity of using clean energy. (3) From the perspective of transmission mechanism, household income plays a complete mechanism role in the influence of Internet use on farmers’ clean energy use behavior. Therefore, in the process of upgrading rural household energy use, it is necessary to improve rural energy subsidy policy, widely carry out energy use publicity, expand farmers’ income sources, improve rural households’ affordability and relative purchasing power of clean energy, and improve farmers’ clean energy adoption behavior.