古隆中风景区旅游语言景观调查研究——基于场所符号学和文化资本理论
Research on Tourism Language Landscape in Gulongzhong Scenic Area—Based on Place Semiotics and Cultural Capital Theory
摘要: 旅游规划开发根植于文化的土壤，文化需求和文化资源是旅游地区发展的核心动力。语言景观是公共空间的社会符号，同时承载着丰富的历史文化信息和经济价值，旅游地语言景观的构建与分析对旅游区发展有着重要意义。文章以古隆中风景区作为研究对象，运用场所符号学理论，分析语言景观的总体特征，并进一步通过语言标牌挖掘语言景观的历史文化内涵。同时，从文化资本论的视角出发，阐释文化符号如何向文化资本进行转化，探讨语言景观与文化和经济之间的关系，旨在推进语言文化的发展和传承，推动语言文化符号向文化资本转化。
Abstract: Tourism planning and development are deeply rooted in the cultural soil, where cultural demands and resources serve as the driving force behind the development of tourist destinations. Language landscapes, as social symbols in public spaces, play a significant role in conveying historical and cultural information as well as economic value. The construction and analysis of language land-scapes in tourism destinations hold great importance for their development. This article takes the GuLongzhong Scenic Area as a research subject and employs the theory of place semiotics to analyze the overall characteristics of language landscapes. Furthermore, it delves into the historical and cultural connotations of language landscapes through the examination of linguistic signs. Addition-ally, from the perspective of cultural capital theory, it explores how cultural symbols can be trans-formed into cultural capital. The relationship between language landscapes, culture, and the economy is investigated, aiming to promote the development and inheritance of language and cul-ture, and facilitate the transformation of linguistic cultural symbols into cultural capital.
文章引用：张玉蓉. 古隆中风景区旅游语言景观调查研究——基于场所符号学和文化资本理论[J]. 现代语言学, 2023, 11(10): 4795-4802. https://doi.org/10.12677/ML.2023.1110643

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