位置商标注册分析

Analysis of Location Trademarks Registration

摘要: 位置商标被认为是典型的非传统商标，其是否能在我国进行注册在现行商标法上尚属空白。司法上继“红底鞋案”1释放位置商标可注册性后，本案“鞋面缝线案”2似乎默认了位置商标具有可注册性，转而将重心置于位置商标注册的显著性审查上。商标类型的界定会对商标显著性证明的要求、商标权权利内容产生显著影响，因此有必要将位置商标作为独立商标类型进行确权授权及保护。在其注册实质性要件上，应从显著性审查、非功能性限定和固定比例三个方面对其进行约束。

Abstract: Location trademarks are considered to be typical nontraditional trademarks, and whether it can be registered in China is still a blank in the current trademark law. Following the release of the registrability of the location trademarks in the case of “red soled shoes”, the case of “Shoe Upper Stitching” seems to have tacitly accepted the registrability of the location trademarks, and instead focused on the examination of the distinctiveness of the location trademarks registration. The definition of trademark type will have a significant impact on the requirement of distinctiveness certification and the content of trademark rights, so it is necessary to confirm the authorization and protection of location trademarks as independent trademark types. From the perspective of the substantive requirements for registration, they should be constrained from three aspects: distinctive-ness examination, nonfunctional limitation and fixed proportion.