基于OBE理念的新媒体运营课程教学模式改革

Reform of Teaching Mode for New Media Operations Course Based on OBE Concept

摘要: 随着新文科理念的兴起，如何创新教学方法以提升新文科建设的效果被提上了议事日程。本文以新媒体运营课程为例，在项目制任务驱动教学中融入OBE理念，对课程教学设计、教学方法和评价方式进行改革，提出OBE与项目引领任务驱动相融合的教学模式。实践表明，该模式有利于激发学生的学习主动性、提高学生的参与性，增强学生的实践应用能力，契合新文科建设“坚持学生中心、坚持产出导向、坚持持续改进”的育人理念。

Abstract: With the rise of new liberal arts concepts, how to innovate teaching methods to enhance the effectiveness of new liberal arts construction has also been put on the agenda. This article takes the new media operation course as an example, integrating the OBE concept into project-based task-driven teaching, reforming the course teaching design, teaching methods, and evaluation methods, and proposing a teaching model that integrates OBE and project-based task-driven. Practice has shown that this model is conducive to stimulating students’ learning initiative, improving their participation, and enhancing their practical application ability. It is also in line with the educational philos-ophy of “adhering to student-centered, output-oriented, and continuous improvement” in the construction of the new liberal arts.