亲环境行为溢出效应的机制研究
Study on the Mechanism of Spillover Effect of Pro-Environment Behavior
DOI: 10.12677/AP.2023.1311646, PDF,   
作者: 马丙琴, 李连友：曲阜师范大学，心理学院，山东 曲阜；李 辉：山东水利职业学院，水利工程系，山东 日照；赵勤英*：安阳幼儿师范高等专科学校，学生处，河南 安阳
关键词: 亲环境行为；溢出效应；自我觉察；环境自我认同；Pro-Environment Behavior； Spillover Effect； Self-Awareness； Environmental Self-Identity
摘要: 环境保护不仅要干预个体当下的亲环境行为，更要关注后续行为，亲环境行为的溢出效应可充分实现“干预→目标行为→非目标行为”的“行为杠杆”效应，揭示亲环境行为之间的泛化现象。本研究基于自我知觉理论、认知失调理论和社会学习理论，研究1通过问卷法考察了过去亲环境行为与后续亲环境行为之间的相关关系，研究2通过操纵干预亲环境行为，同时检验了自我觉察和环境自我认同的中介作用机制。结果发现：① 过去从事亲环境行为的个体会继续从事亲环境行为，即存在积极溢出；且过去经常从事亲环境行为更易产生溢出效应。② 自我觉察和环境自我认同在亲环境行为溢出效应中起链式中介作用。本研究揭示了亲环境行为的溢出效应及其作用机制，为守护“绿水青山”提供一定的建议参考。
Abstract: Environmental protection should not only interfere with the individual’s current pro-environment behavior, but also pay attention to the subsequent behavior. The spillover effect of pro-environment behavior can fully realize the “behavior lever” effect of “intervention→target behavior→non-target behavior” and reveal the generalization phenomenon between pro-environment behaviors. This study is based on self-perception theory, cognitive dissonance theory and social learning theory. Study 1 investigates the correlation between past pro-environment behaviors and subsequent pro-environment behaviors through questionnaire, and Study 2 intervenes pro-environment be-haviors through manipulation, and tests the mediating mechanism of self-awareness and environ-mental self-identity. The results show that: ① individuals who used to engage in pro-environmental behavior will continue to engage in pro-environmental behavior, that is, there is positive spillover; And in the past, often engaging in pro-environmental behavior is more likely to produce spillover effects. ② Self-awareness and environmental self-identity play a chain intermediary role in the spillover effect of pro-environmental behavior. This study reveals the spillover effect of pro- envi-ronmental behavior and its mechanism, and provides some suggestions for protecting “green mountains and green rivers”.
文章引用：马丙琴, 李辉, 赵勤英, 李连友 (2023). 亲环境行为溢出效应的机制研究. 心理学进展, 13(11), 5121-5131. https://doi.org/10.12677/AP.2023.1311646

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