大连艺术类展会开发策略研究

Research on the Development Strategy of Da-lian Art Exhibition

摘要: 近年来，我国艺术类展会迅速发展，展会数量每年以20%左右的速度递增。大连作为我国区域性会展中心城市，大部分展会的宣传仍存在着方式单一、形式传统等问题。对大连市的艺术类展会进行了发展情况的审核，探索了大连市艺术类展会的优越性及所面临的难题，并为大连艺术类展会的发展路线提供了策略建议。

Abstract: In recent years, art exhibitions in China have developed rapidly, with the number of exhibitions in-creasing at a rate of about 20% annually. As a regional exhibition center city in China, Dalian still faces problems such as a single and traditional form of promotion for most exhibitions. We con-ducted a review of the development status of art exhibitions in Dalian, explored the advantages and challenges faced by art exhibitions in Dalian, and provided strategic suggestions for the development path of art exhibitions in Dalian.