商标注册制度中“使用意图”的认定研究

Study on the Identification of “Intention of Use” in Trademark Registration System

摘要: 2019年我国《商标法》修改后，第四条明确了商标取得需要使用意图的要求，但是并未对使用意图作出明确规定，增加了法律适用的困难。笔者从商标获权必须以使用目的为前提的正当性、我国商标保护的现状、使用意图的认定与解决对策几方面展开了分析，分析了目前我国运用《商标法》第四条来把握“使用意图”时遇到的问题，分析了使用目的的判断方法，最后提出了改进建议。首先，以诚实信用和维护市场秩序两大原则为指导；其次，可以将一定期限内商标申请的数量、商标申请主体的经营情况等因素纳入考量范围；最后，明确不同情况下使用意图强弱的证明标准是不同的。

Abstract: After the revision of China’s Trademark Law in 2019, Article 4 clarified the requirement for the use intention to obtain a trademark, but did not make clear provisions on the use intention, which increased the difficulty of legal application. The authors analyze the legitimacy of the premise that trademark rights must be based on the purpose of use, the current situation of trademark protection in China, and the determination and solution strategies of the intention of use. The authors analyze the problems encountered when China uses Article 4 of the Trademark Law to grasp the “intention of use”, analyze the methods of the determination of the purpose of use, and finally propose improvement suggestions. Firstly, guided by the principles of honesty and credibility and maintaining market order; secondly, factors such as the number of trademark applications within a certain period of time and the business situation of the trademark applicant can be taken into consid-eration; finally, it is clarified that the proof criteria for the strength of intention in different situations are different.