用户体验视角下的数字出版产品研究

A Study of Digital Publishing Products from a User Experience Perspective

摘要: 中国知网是中国目前最大的学术电子资源集成商，收录了95%以上正式出版的中文学术资源，在中国学术界的地位较高。随着中国知网业务的扩大，其新推出的知网研学成为了为中国知网营收的一项重要内容，知网研学也是数字出版产品中一项成功案例。知网研学为学者们带来了便捷的服务和体验，但也存在不足之处。用户体验是衡量一个产品好坏的重要因素，好的数字出版产品也必须经受住来自用户体验的考验。本文从用户体验的角度出发，结合用户体验五要素理论，对知网研学这一数字出版产品进行研究，主要从战略层、范围层、结构层、框架层以及表现层五个方面来探析产品的用户体验情况，并且对产品可用性进行了简短分析，从用户体验的角度为知网研学提出了建议。

Abstract: CNKI is currently the largest integrator of scholarly electronic resources in China, containing over 95% of officially published Chinese scholarly resources, and has a high profile in the Chinese academic community. With the expansion of CNKI’s business, its newly launched “E-study” has become an important element of revenue for China Knowledge Network, and “E-study” is also a success story among digital publishing products. E-study has brought convenient service and experience to scholars, but it also has some shortcomings. User experience is an important factor to measure the quality of a product, and a good digital publishing product must also stand the test of user experience. This paper examines the digital publishing product, E-study, from the perspective of user experience, combining the five elements of user experience theory, mainly from the strategy, scope, structure, skeleton and surface levels to explore the user experience of the product, and briefly analyses the usability of the product, and makes suggestions for E-study from the perspective of user experience.