为传承而设计：数字媒体语境下影视作品中传统文化的运用

Design for Inheritance: The Use of Traditional Culture in Film and Television Works in the Context of Digital Media

摘要: 在数字媒体时代，影视作品作为一种重要的文化表达形式，具有传播价值和文化意义。在数字媒体语境下，传统文化如何在影视作品中得到运用并对现代社会进行反哺，成为设计赋能传统文化传承中的重要一环。本文从数字媒体语境的视角出发，探讨影视作品中对传统文化对运用呈现，并分析其对观众及社会的影响。

Abstract: In the era of digital media, film and television works, as an important form of cultural expression, have communication value and cultural significance. In the context of digital media, how traditional culture is applied in film and television works and feeds back to modern society has become an important part of the design enabling the inheritance of traditional culture. From the perspective of digital media context, this paper discusses the use and presentation of traditional culture in film and television works, and analyzes its impact on audiences and society.