新媒体环境下的科普短视频设计策略与内容优化研究

Research on Popular Science Short Video Design Strategy and Content Optimization in New Media Environment

摘要: 随着互联网技术的快速发展和移动设备的广泛普及，新媒体已经成为人们获取信息的主要渠道，其中短视频因其形式短小、内容丰富、传播快捷的特点，在科普领域也逐渐显示出巨大的潜力。短视频需要在有限的时间内快速吸引观众、传达信息并留下深刻印象。因此，内容的选择、编排和展现方式都需要与传统的科普方式有所区别，科普短视频应注重故事化、视觉化的内容设计，尽量避免复杂的术语和概念，而是用生动有趣的方式将科学知识“娓娓道来”，在新媒体的浪潮下，科普短视频成为关键的知识传播工具，本文旨在探究新媒体环境下，如何更有效地构建科普短视频的内容以及设计策略的优化方法，以满足广大受众的科普需求，并促进科学知识的普及。

Abstract: With the rapid development of Internet technology and the wide popularization of mobile devices, new media has become the main channel for people to obtain information, among which short videos have gradually shown great potential in the field of popular science because of their short form, rich content and fast dissemination. Short videos need to quickly engage viewers, convey a message, and impress in a limited amount of time. Therefore, the selection, arrangement and presentation of contents should be different from traditional methods of popu-lar science. Short popular science videos should focus on story-based and visual content design, avoid complex terms and concepts as much as possible, and “tell” scientific knowledge in a vivid and interesting way. Under the wave of new media, short popular science videos have become a key tool for knowledge dissemination. This paper aims to explore how to more effectively construct the content of popular science short videos and optimize the design strategy under the new media environment, so as to meet the popular science needs of the vast audience and promote the popularization of scientific knowledge.