卡塔尔世界杯的传播效应研究

Research on the Communication Effect of the Qatar World Cup

摘要: 传播是一种文化的交流，世界在传播中变得更加亲密。卡塔尔世界杯是疫情后的第一次大型世界性足球比赛，传播范围广，国内、国际都有一定的知晓度，探究其传播效应，有利于更新传播学知识，将传播学真正应用于实践。以出圈形象“饺子皮”拉伊卜为例，更好地研究卡塔尔世界杯的传播效应，以健康持久的传播途径革新传播方式，以轻松愉快的方式带动地方人气，帮助地区高质量发展，探究传播真正的意义及作用，让传播真正连通起整个世界。

Abstract: Communication is a kind of cultural exchange, in which the world becomes more intimate. The Qatar World Cup is the first large-scale world football competition after the epidemic. It has a wide spread and has a certain degree of awareness both at home and abroad. Exploring its communication effect is conducive to updating the knowledge of communication science and applying communication science to practice. Taking the image of “dumpling skin” La’eeb as an example, we will better study the communication effect of the Qatar World Cup, innovate the communication mode with healthy and lasting communication channels, drive local popularity in a relaxed and pleasant way, help the high-quality development of the region, explore the real meaning and role of communication, and make communication truly connect the whole world.