中越网络零售市场发展状况对比研究

A Comparative Study on the Development of Internet Retail Market between China and Vietnam

摘要: 随着互联网的发展和消费者的消费观念已经逐步改变，世界的电子商务得到飞速发展。中国是全球最大的网络零售市场之一。而作为中国直接接壤的邻国，越南零售市场如何能够进行快速发展，如何借鉴中国的一些成功经验？本研究通过分析近年来中越电子商务零售业数据，包括对比中国和越南的市场规模和增长速度、参与者和竞争格局以及消费者的支付方式偏好，旨在指出两国零售市场之间的相同和差异点。研究分析结果指出，中越网络零售市场共同点，包括一些方面：移动互联网普及、电子商务快速增长、市场竞争、电子支付。此外，两国的零售市场也存在着一些差异点，如：市场规模、电子支付的普及等。同时，从中国零售市场的发展经验本研究也为越南零售市场提供了启示和政策建议。

Abstract: With the development of the internet and evolving consumer attitudes, the global e-commerce industry has experienced rapid growth. China stands as one of the world’s largest online retail markets. As a neighboring country directly adjacent to China, how can Vietnam’s retail market achieve swift development and draw from some of China’s successful experiences? This study analyzes recent e-commerce retail industry data in both China and Vietnam, comparing market size and growth rates, key participants, competitive landscapes, and consumer payment preferences, with the aim of highlighting commonalities and disparities between the two nations’ retail markets. The research findings indicate that the Chinese and Vietnamese online retail markets share similarities in several aspects, including widespread mobile internet usage, rapid e-commerce growth, market competition, electronic payments. Additionally, differences in market size and the adoption of electronic payments were observed. Furthermore, this study draws insights and policy recommendations for Vietnam’s retail market based on China’s retail market development experiences.