汉画像砖石文创活化设计研究——以重构原境为核心

Study on the Revitalization Design of Han Painted Brick and Stone Culture and Creativity—Taking Reconstruction of the Original Situation as the Core

摘要: 研究汉画像砖石文创中的活化设计，基于重构原境的概念，探究汉画像砖石文创设计中原境的缺失，进而探寻汉画像砖石文创中原境重构的路径和具体设计思路。首先，从美术学中汉画像砖石文化内涵的解读要依据其原境的理论入手；再考虑到从原始文物、文创设计到用户接受，探讨重构汉画像砖石文创的路径；最后，通过设计使用场景、叙事、与传统工艺结合和运用多元传播手段的方法，结合市面上已有的汉画像砖石文创产品，探讨汉画像砖石文创产品的设计实践。将原境重构的理论运用于汉画像砖石文创设计中，一方面为目前文创设计提供了新的方法，另一方面，又能准确传达文创的主题和文化内涵，使受众通过故事与文创共鸣，从而实现真正的“活化”。

Abstract: To study the revitalization design in the Han portrait masonry cultural creation, based on the concept of reconstructing the original realm, to explore the lack of original realm in the Han portrait masonry cultural creation design, and then to explore the path of reconstructing the original realm in the Han portrait masonry cultural creation and the specific design ideas. Firstly, we start from the theory that the interpretation of the cultural connotation of Chinese painting and masonry in fine arts should be based on its original context; then we consider the original cultural relics, cultural and creative design and user acceptance to explore the path of recon-structing the cultural and creative creation of Chinese painting and masonry; finally, we discuss the design practice of Chinese painting and masonry through the design of the use of scenarios, narrative, and the combination of traditional craft and the use of diversified means of dissemination, and the combination of the Chinese painting and masonry cultural and creative products already available in the market. By applying the theory of original context reconstruction to the design of Han portrait masonry cultural and creative products, on the one hand, it provides a new method for the current cultural and creative design, and on the other hand, it can accurately convey the theme and cultural connotations of the cultural and creative products, so that the audience can resonate with the cultural and creative products through the story, thus realizing the real “revitalization”.