“网红”现象背后的伦理道德研究

Research on Ethics and Morality behind the Phenomenon of “Internet Celebrities”

摘要: 随着互联网的产生和发展，“网红”现象应运而生，并得到学术界的广泛关注。虽然“网红”现象有其正面价值，但是产生了诸如价值导向偏差、道德底线屡被挑战、忽视道德责任等负面影响，引发一系列严重的社会伦理问题。针对以上“网红”乱象，我们必须对“网红”乱象进行道德规范工作，使“网红”们在正确的伦理价值观指引下，坚守道德底线，弘扬正能量，积极履行社会责任，从而使“网红”乱象逐渐消解。

Abstract: With the emergence and development of the Internet, the phenomenon of “Internet celebrities” emerged as the times required and has received widespread attention from the academic community. Although the “Internet celebrity” phenomenon has its positive value, it has produced negative impacts such as value-oriented deviations, repeated challenges to moral bottom lines, and neglect of moral responsibilities, triggering a series of serious social and ethical issues. In response to the above chaos of “Internet celebrities”, we must carry out ethical work on the chaos of “Internet celebrities” so that “Internet celebrities” can adhere to the moral bottom line, promote positive energy, and actively fulfill social responsibilities under the guidance of correct ethical values. As a result, the chaos of “Internet celebrities” will gradually disappear.