信息管理语境下B站收藏夹“吃灰”现象分析

Analysis on the Phenomenon of “Eating Ash” in Bilibili’s Favorites in the Context of Information Management

摘要: 本文从质性研究的角度，分析了在信息管理语境下大学生在B站的收藏行为，并对访谈对象的收藏夹“吃灰”现象进行了跟踪研究。使用滚雪球抽样的方法，经过从调查者微信中抽取、访谈对象推荐，最终共抽取17名访谈对象，采取半结构化访谈，运用电话采访的方式，对这17名访谈对象的B站收藏夹使用情况以及收藏夹的“吃灰”情况进行调查，以扎根理论为研究方法，通过开放式编码、主轴编码和选择性编码的方式，并对编码进行理论饱和度检验，最终归纳出了60个初始概念，18个概念范畴，并归纳出了2个主范畴，最终提炼概念，结合框架形成了各范畴之间关系的导图。通过研究发现，本文提出如下观点：大学生在B站收藏夹的信息管理行为受到主观与客观双重因素影响，“收藏夹吃灰”行为作为结果易于出现在收藏过程中的各个环节，主观因素在大学生针对收藏夹的信息处理中占据重要地位，尤其是信息焦虑；同时发现，大学生的媒介素养在收藏夹信息处理过程中发挥了重要作用。本文是对新媒体时代宏观信息管理行为的具体补充与拓展。

Abstract: From the perspective of qualitative research, this paper analyses college students’ favourite behaviours on Bilibili in the context of information management, and conducts a tracking study on the phenomenon of favourites “eating ash” of the interviewees. Using the snowball sampling method, after being extracted from WeChat and recommended by the interviewees, a total of 17 interviewees were finally selected, semistructured interviews were conducted, and telephone interviews were used to investigate the use of the favourites on Bilibili as well as the situation of the favourites “eating ash” of the 17 interviewees, and the theory of rootedness was used as the research method. Using the rooting theory as the research method, through the open coding, spindle coding and selective coding, and the theoretical saturation test of the coding, 60 initial concepts were summarised, 18 conceptual categories were summarised, 2 main categories were summarised, and the concepts were finally refined, and the relationship between categories was formed with the framework of the introductory diagram. Through the research findings, this paper puts forward the following viewpoints: college students’ information management behaviours in Bilibilifavourites are affected by both subjective and objective factors, and “favourites eating ash” behaviours are easy to appear as a result in all aspects of the process of favouriting, and subjective factors play an important role in college students’ information processing of favourites, especially information anxiety; at the same time, it is found that college students have a strong sense of anxiety about their favourite information. Subjective factors play an important role in college students’ information processing of their favourites, especially information anxiety; at the same time, it is found that college students’ media literacy plays an important role in the process of information processing of their favourites. This paper is a concrete addition and expansion of the macro information management behaviour in the new media era.