场景理论在商业模式创新中的研究热点及发展趋势分析——基于CiteSpace可视化分析

The Research Hotspot and Development Trend Analysis of Scene Theory in Business Model Innovation—Based on CiteSpace Visual Analysis

摘要: 为了满足社会经济快速发展的需要，场景理论在商业模式创新的过程中扮演着越来越重要的作用，场景理论也是管理学领域研究的重要热点。近年来，有关场景理论在商业模式创新的过程中的研究急剧增加，因此，对场景理论在商业模式创新中的研究热点以及前沿趋势进行分析具有一定的现实意义。本文运用CiteSpace软件，对场景理论在商业模式创新中的相关研究进行可视化分析，研究发现：场景理论在商业模式创新中的研究热点逐年增加，尤其是近两年发文量达到顶峰，研究主要集中在各高校的管理学院，政府以及研究机构在该方面的研究较少，随着数字经济的发展，未来场景理论在商业模式创新中的应用还将继续成为研究热点。

Abstract: In order to meet the needs of the rapid development of social economy, scene theory plays an increasingly important role in the process of business model innovation, and scene theory is also an important research hotspot in the field of management. In recent years, the research on scene theory in the process of business model innovation has increased dramatically. Therefore, it is of practical significance to analyze the research hotspots and frontier trends of scene theory in business model innovation. This paper uses CiteSpace software to visually analyze the relevant research of scene theory in business model innovation. The research findings show that the research hotspot of scene theory in business model innovation is increasing year by year, especially the number of papers reached the peak in the past two years. The research is mainly concentrated in the management schools of universities, while the government and research institutions have less research in this aspect. With the development of digital economy, the application of scene theory in business model innovation will continue to become a research hotspot in the future.