数字普惠金融视域下济南网红经济发展的可能性探究

Exploring the Potential for the Development of the Jinan Internet Celebrity Economy from the Perspective of Digital Inclusive Finance

摘要: 本文旨在探讨数字普惠金融视域下济南网红经济发展的可能性。随着数字技术的发展和普及，数字普惠金融已成为推动经济增长和社会发展的重要驱动力。与此同时，网红经济也在不断兴起，成为支持消费和推动创新的重要力量。本研究通过文献研究和情景假设，并从网红景区发展和资源配置两个方面切入，分析了数字普惠金融对济南网红经济发展的影响和作用机制，为济南市和其他景区在数字普惠金融视域下发展网红经济提供一定的借鉴意义。

Abstract: This paper aims to explore the potential for the growth of the Jinan netroots economy from the standpoint of digital financial inclusion. As digital technology has advanced and gained traction, digital inclusive finance has emerged as a key engine for both social and economic advancement. Simultaneously, the netroots economy is emerging as a significant force in bolstering innovation and supporting consumption. This study analyses the impact and mechanism of digital inclusive finance on the development of Jinan’s netroots economy through literature research and scenario hypotheses, and cuts through both netroots scenic spots and resource allocation, so as to provide certain reference for the development of the netroots economy in Jinan and other regions in the perspective of digital inclusive finance.