大学生网络亚文化现象的深层透视与引导策略

The Deep Perspective and Guiding Strategy of College Students’ Network Subculture Phenomenon

摘要: 网络亚文化是互联网时代的一种新型文化产物，具有多元、有趣、交互、迅速等特点，深受当代大学生喜爱，也成为大学生网络社交和娱乐放松的重要方式。然而，大学生网络亚文化具有一定的负面影响，对其应该客观理性对待，并加以正确引导，方能找到契合其发展的方向。文章结合大学生网络亚文化现象的主要表现形式和特点详细论述了大学生网络亚文化现象的内容表征，探讨了网络亚文化现象可能影响到大学生的身心健康、学业成绩、价值观念、人际关系、隐私和安全，以及滋生网络暴力等问题，并从高度娱乐化、群体认同感、情绪宣泄和逃避现实、社交需求和焦虑、消费主义导向五个方面分析网络亚文化对大学生产生消极影响的原因，最后从四个方面提出大学生网络亚文化现象的引导策略：一是建立多维协同育人机制，二是开拓新媒体教育平台，三是养成理性分析的媒介素养，四是充分发挥实践育人功能。

Abstract: Network subculture is a new kind of cultural product in the Internet era. It is diversified, interesting, interactive and rapid. It is deeply loved by contemporary college students and has become an important way for college students to socialize and relax on the Internet. However, college students’ network subculture has certain negative effects, which should be treated objectively and rationally and guided correctly in order to find the direction of its development. Based on the main forms and characteristics of college students’ network subculture phenomenon, this paper discusses in detail the content representation of college students’ network subculture phenomenon, and then discusses the problems that network subculture phenomenon may affect college students’ physical and mental health, academic performance, values, interpersonal relationships, privacy and security, as well as the breeding of network violence. It also analyzes the reasons for the negative impact of network subculture on college students from five aspects: high entertainment, group identity, emotional catharsis and escapism, social needs and anxiety, and consumerism orientation. Finally, it puts forward guiding strategies for college students’ network subculture phenomenon from four aspects: The first is to establish a multi-dimensional collaborative education mechanism, the second is to develop a new media education platform, the third is to develop rational analysis of media literacy, and the fourth is to give full play to the practical education function.