乡村振兴下传统村落文旅融合适应性研究——以济南章丘三德范村为例

Study on the Adaptability of Traditional Village Culture and Tourism Integration under Rural Revitalization—Taking Sandefan Village in Zhangqiu, Jinan as an Example

摘要: 十九大乡村振兴战略的提出为传统村落的发展提供了政策支持，更为传统村落的发展带来新的机遇，因此，传统村落的保护与发展引起了人们的广泛关注。文旅融合逐渐成为探索传统村落保护与发展的模式之一。本文以国家级传统村落济南市章丘区三德范村为研究案例，以基于历史文化认同感的传统村落保护与旅游发展中存在的问题为导向，从政策支持，资源支持与文化支持三个方面对三德范传统村落文旅融合做出可行性分析，探究如何建立传统村落与旅游发展的良性互动模式与合作共赢局面，从而真正实现传统村落本身的认同感与归属感。

Abstract: The proposal of the rural revitalization strategy of the 19th National Congress has provided policy support for the development of traditional villages, and brought new opportunities for the development of traditional villages. Therefore, the protection and development of traditional villages have attracted widespread attention. The integration of culture and tourism has gradually become one of the modes to explore the protection and development of traditional villages. This paper takes Sandefan Village, Zhangqiu District, Jinan, a national-level traditional village, as a case study. Guided by the existing problems in the protection and tourism development of traditional villages based on historical and cultural identity, the paper makes a feasibility analysis on the integration of culture and tourism in Sandefan traditional villages from three aspects: policy support, resource support and cultural support. Explore how to establish a be-nign interaction mode and win-win cooperation between traditional villages and tourism development, so as to truly realize the sense of identity and belonging of traditional villages themselves.