“格物致道”与象思维视域下数字乡村设计研究——以扬州市鹅村村为例

Research on Digital Countryside Design under the Perspective of “The Philosophy of Artifacts” and Elephant Thinking—Taking Goose Village of Yangzhou City as an Example

摘要: 目的：针对数字化乡村建设中设计在地性弱，传播不足的问题，提出了将中国古代哲学思维——“道”与“象”的美学向度引入现代数字乡村建设中的策略，将其赋予新的时代内涵与现代表达形式。从而发掘中国传统文化现代化的更多可能性，以期丰富对传统道象关系的理解和对中国艺术理论的建构。方法：分析了“格物致道”与象思维相关思维与方法论的基础上，将“象”与“道”的哲学概念引入设计学领域，总结了当地村落的人文地域文化，并通过观物取象、离象再现、意象相融等手法，对地域文化中蕴含的隐喻内容进行现代视觉性的转化。结果：是将有限之“象”体现无穷之“道”的转化过程，通过设计实现对具体器物的抽象形式表达，从而丰富其文化内涵与审美意义。结论：“以器载象，格物致道”的道象关系是中国传统设计思维方式的典型代表之一，在当代社会语境下，不断延续壮大，产生新的变化。其蕴含的自然之道、阴阳和谐之道、度物取真之道以及中国传统的工匠求真精神对当今新农村数字化建设仍有一定的现实意义。

Abstract: Objective: Aiming at the problems of weak localization of design and insufficient dissemination in the construction of digital villages, we propose the strategy of introducing the aesthetic pointers of “Dao” and “Xiang” in ancient Chinese philosophical thought into the construction of modern digital villages, and giving them new connotations of the times and modern forms of expression. In this way, we can explore more possibilities for the modernization of traditional Chinese culture, with a view to enriching the understanding of the traditional relationship between Dao and Xiang and the construction of Chinese art theory. In this way, more possibilities of modernizing traditional Chinese culture can be explored, with a view to enriching the understanding of the traditional relationship between Dao and Xiang and the construction of Chinese art theories. Methods: Based on the analysis of the thinking and methodology related to the “The Philosophy of Artifacts” and elephant thinking, the philosophical concepts of “elephant” and “way” are introduced into the field of design, and the humanistic regional culture of the local villages is summarized, and the local culture of the village is summarized through the observa-tion of objects. It summarizes the humanistic regional culture of the local villages and trans-forms the metaphors contained in the regional culture into modern visualization through the techniques of taking images from objects, reproducing images, and blending imagery. Result: It is a process of transforming the limited “image” to reflect the infinite “way”, and realizing the abstract expression of concrete objects through design, so as to enrich their cultural connota-tion and aesthetic meaning. Conclusion: The relationship between the Tao and the image of “to carry the image in the vessel, to realize the Tao” is one of the typical representatives of the traditional Chinese design way of thinking, and in the context of contemporary society, it continues to grow and produce new changes. The way of nature, the harmony of yin and yang, the way of taking the truth from things, and the spirit of truth-seeking of traditional Chinese craftsmen still have certain practical significance for the digital construction of new rural areas today.