基于有效教学设计的商务数据分析课程建设

Construction of Business Data Analysis Course Based on Effective Instructional Design

摘要: 本文探讨了基于有效教学设计的商务数据分析课程建设，从教学的四个方面教学内容、教学方法、考核方式、教学创新进行了深入思考。针对传统商务数据分析课程教学中存在的问题，提出了具有创新性和实践性的改进措施：设计新颖前瞻的一体化教学内容、以学生为中心运用多种教学方法、改变考核方式促进学生主动学习、结合学生实际情况探索教学创新、与企业合作培养社会所需的人才，旨在提升教学质量和效果，培养出既具有创新精神又具备实践能力的优秀人才。

Abstract: This paper discusses the construction of business data analysis course based on effective teaching design, and gives in-depth thoughts on the four aspects of teaching: teaching content, teaching methods, assessment methods, and teaching innovation. In view of the problems existing in the teaching of traditional business data analysis course, innovative and practical improvement measures are put forward: designing novel and forward-looking integrated teaching content, applying multiple teaching methods with students as the center, changing the assessment method to promote students’ active learning, exploring teaching innovations in the light of students’ actual situation, and cooperating with enterprises to cultivate talents needed by the society, which are aimed at enhancing the quality and effect of teaching and cultivating talents with innovative spirit as well as practical ability. The aim is to improve the quality and effect of teaching and to cultivate excellent talents with both innovative spirit and practical ability.