数字化时代下消费者对时尚设计的参与与体验

Consumer Participation and Experience in Fashion Design in the Digital Era

摘要: 数字化时代的到来极大地改变了消费者对时尚设计的参与和体验，本文旨在探索数字化时代下消费者参与时尚设计的方式，并深入研究消费者体验在数字化时代中的特点。为此，本研究采用了混合性研究方法，结合定性和定量数据进行分析。研究结果表明，在数字化时代，消费者通过社交媒体平台与时尚设计师和品牌建立了直接的联系。他们更加积极地参与到时尚设计的过程中，通过分享意见和建议来影响品牌的发展方向。同时，消费者在数字化时代中的时尚体验也呈现出了多样性和个性化的特点。他们通过虚拟试衣、在线购物和时尚博主的推荐等方式来获得更丰富的时尚体验。

Abstract: The arrival of the digital era has greatly changed consumers’ participation and experience in fashion design. This article aims to explore the ways in which consumers participate in fashion design in the digital era, and to conduct an in-depth study of the characteristics of consumer experience in the digital era. To this end, this study adopted a mixed research approach, combining qualitative and quantitative data for analysis. The findings show that in the digital age, consum-ers have established direct connections with fashion designers and brands through social media platforms. They are more actively involved in the fashion design process and influence the development direction of the brand by sharing their opinions and suggestions. At the same time, consumers’ fashion experience in the digital era also shows diversity and personalization. They gain a richer fashion experience through virtual fittings, online shopping and recommendations from fashion bloggers.